Marc Kushner explains Why The Building of The future Will be shaped by you

“We are always in architecture. And if we're not in architecture, we're surrounded by architecture. So think about anything else that has that much presence in your life that you don't respond to emotionally, right? You spend as much time around buildings as you do around your loved ones.” as the result of the interview with architect Mark Kushner.

Marc's connection to design actually started in a more unusual way. Mark's dad is a real estate developer, and so on weekends, he would take Marc and his siblings to see every kid's favorite attraction and so it occurred to Marc that all buildings, whether they're suburban office buildings or the Empire State Building, they can all make us feel something, something we don't often think about.

Marc Kushner, TED TALKS

The places where you spend your day to day - that strip mall where you get your coffee or that store where you really like to sit and read in - these places affect you. They make you happier. They make you feel protected. That's an emotional power that architecture brings to the table.

Marc's idea is that architects today have more tools and more technology than ever before to unlock those emotions, emotions we don't always realize are there. So think back to your childhood home. You can probably remember the layout - your bedroom, the hallways. And Marc says you remember those things for a reason. He showed us how this plays out in a project that my firm recently completed. We were hired to replace this building, which burned down. This is the center of a town called the Pines in Fire Island in New York state. It's a vacation community.

We proposed a building that was audacious, that was different that was than any of the forms that the community was used to. And we were scared and our client was scared and the community was scared. So we created a series of photorealistic renderings that we put on to Facebook and we put onto Instagram. And we let people start to do what they do - share it, comment, like it, hate it. But that meant that when the rendering's looked exactly like the finished product, there were no surprises. This building was already a part of this community.

That means we don't need the Greeks anymore to tell us what to think about architecture. We can tell each other what we think about architecture because digital media hasn't just changed the relationship between all of us, it's changed the relationship between us and buildings.

(this article was inspired by Marc Kushner TED TALKS Why The Building of The future Will be shaped by you)

#TED #TEDx #universitasbrawijaya #malang